Hiring Employees

Why This Founder Asks Job Candidates What Jelly Bean Flavor They'd Be

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A company can’t be great without great people. Separating average talent from the truly spectacular, however, can be tricky.

For Jason Lucash, co-founder of OrigAudio, it’s been a learning process. When he first started the consumer audio company in 2009, he looked for employees with the appropriate work history. Now that he’s gained experience hiring and managing employees, he values personality and cultural fit, which can’t be taught, over tangible skills, which can.

In fact, he prefers hiring recent college grads “because we can mold them into the people we want them to be.”

To determine whether a candidate has the appropriate foundation on which Lucash can build a stellar employee, he often asks wacky questions, including "If you were a jelly bean, what flavor would you be and why?" and "If you were stranded on a desert island, what would you bring and why?"

Watch the above video to hear Lucash explain the logic behind his unconventional interview process and the potential downside of hiring someone who has already been in the workforce for a few years. 

Related: Emerging Entrepreneur of 2012: Jason Lucash