Opening a New Store? This Candy Retailer Used Locale as Inspiration

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Dylan’s Candy Bar’s uptown and upscale flagship has been a fixture in Manhattan for more than a decade. But Dylan Lauren, the candy chain’s founder, says she also had her sights set on the downtown market. Just this year, the lifestyle entrepreneur opened her Union Square location -- one of twelve sweet spots she’s launched across the country.

Related: How Genius Picked Its Headquarters New 'Hood

“I love reinventing candy and the way people see it, and the way our stores are retail-entertainment based,” says Lauren. That’s why she decided not to replicate the iconic flagship’s look when she built the new downtown store.

In this short video, learn why Lauren decided against replicating the iconic flagship’s look when she built the new store and why it’s important to understand your business’ locale.

Related: Dylan Lauren on Making Candy Glamorous

Edition: April 2017

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