Dylan Lauren: How to Keep Your Brick and Mortar Relevant
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Running a luxury candy store isn’t just about taste-testing all the fun merchandise. It requires constantly monitoring trends and reacting to changes that impact your foot traffic and sales, according to Dylan Lauren, founder of Dylan’s Candy Bar.
From adapting neighboring stores shuttering and opening, to tracking all the latest food and health crazes for the people in that locale, Lauren discusses what’s important to keeping a brick and mortar location thriving.