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Growth Strategies / You've Arrived

Dylan Lauren: How to Keep Your Brick and Mortar Relevant

Data & Featured Lists Editor
3 min read
Opinions expressed by Entrepreneur contributors are their own.

Running a luxury candy store isn’t just about taste-testing all the fun merchandise. It requires constantly monitoring trends and reacting to changes that impact your foot traffic and sales, according to Dylan Lauren, founder of Dylan’s Candy Bar.

From adapting neighboring stores shuttering and opening, to tracking all the latest food and health crazes for the people in that locale, Lauren discusses what’s important to keeping a brick and mortar location thriving.

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