Want to Launch a Luxe Brand? Do Your Homework.
Dylan’s Candy Bar targets consumers who enjoy the sweet life, with high-end candy shops in swanky locales such as East Hampton, New York and Telluride, Colorado.
But those store locations are the result of real grassroots research. Lauren says understanding the luxury market requires walking trade show floors and watching customers how customers shop. In this quick video, she reveals how to get in-tune with the high-end customer’s appetite.Related: Dylan Lauren on Making Candy Glamorous