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Starting a Business / You've Arrived

Want to Launch a Luxe Brand? Do Your Homework.

Data & Featured Lists Editor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Dylan’s Candy Bar targets consumers who enjoy the sweet life, with high-end candy shops in swanky locales such as East Hampton, New York and Telluride, Colorado.

But those store locations are the result of real grassroots research. Lauren says understanding the luxury market requires walking trade show floors and watching customers how customers shop.  In this quick video, she reveals how to get in-tune with the high-end customer’s appetite.  

Related: Dylan Lauren on Making Candy Glamorous

Dylan Lauren: What Entrepreneurs Need to Stop Doing