Why Dylan's Candy Bar Turned Down Target

  • ---Shares
Reader Resource

Join Entrepreneur's The Goal Standard Challenge and make 2017 yours. Learn more »

In its early days, this luxe brand Dylan’s Candy Bar turned down a partnership with the big box retailer Target. In this quick video, Dylan Lauren explains why that decision was important at that stage of her business -- and paramount to building a luxury lifestyle brand.

Related: Opening a New Store? This Candy Retailer Used Locale as Inspiration

Edition: March 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now