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How This Company Is Making Millions in an Ultra Crowded Market

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If you have ever ventured down the supplements aisle, you know what it feels like to be overwhelmed. There are rows upon rows of pills claiming to turn you into a super hero overnight. Searching for supplements online offers a similar experience.

Standing out in the sea of supplements is a challenge. It’s not impossible, though.

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The Austin, Texas-based supplements company Onnit launched in 2010 and has been growing quickly ever since. In the last year, Onnit’s revenue has jumped from $23 million to over $28 million and the startup has added more than 20 employees, bringing the headcount to over 80.

So then, what does a company have to do to really stand out in an ultra crowded market? Check out the video above to hear Onnit founder Aubrey Marcus explain the company’s strategy.

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