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Marketing / Branding

How This Company Is Making Millions in an Ultra Crowded Market

Senior Entrepreneurship Writer at CNBC
6 min read
Opinions expressed by Entrepreneur contributors are their own.

If you have ever ventured down the supplements aisle, you know what it feels like to be overwhelmed. There are rows upon rows of pills claiming to turn you into a super hero overnight. Searching for supplements online offers a similar experience.

Standing out in the sea of supplements is a challenge. It’s not impossible, though.

Related: How to Win Celebrity Endorsements. (Hint: It's Not About the Money.)

The Austin, Texas-based supplements company Onnit launched in 2010 and has been growing quickly ever since. In the last year, Onnit’s revenue has jumped from $23 million to over $28 million and the startup has added more than 20 employees, bringing the headcount to over 80.

So then, what does a company have to do to really stand out in an ultra crowded market? Check out the video above to hear Onnit founder Aubrey Marcus explain the company’s strategy.

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