If you want to hire the best employees, you need to a clear vision for your company that your team constantly strives for.
"It's critical to the engagement of your people," says Andre Lavoie, CEO of ClearCompany, a talent-alignment platform. "They have to believe it. And they have to know everything you do is driving toward that strategy and vision."
Your vision statement, which acts as the guiding light for your team, should not be stagnant. It needs to evolve as your market evolves. A company's recruiting and retention process also needs to constantly shift. It's a cycle, Lavoie says.
"It's not just about finding A talent," he says, "but aligning that talent to a mission, vision and strategy."
After all, having the best employees will translate into serving your customers better, and your business will grow.
For more insights from Lavoie about the importance of vision and a recruiting and retention strategy, watch the video above.