Jeremy Bloom, 33, is a two-time Olympian and 11-time World Cup gold medalist skier, a former NFL football player and now an entrepreneur. He has a lot of wins to his name, though his approach to winning needed some coaching along the way.
In 2004, Bloom read a book called the Power of Intention by Wayne Dyer, and it helped him realize that his desire to win was his singular motivation in life. Dyer proposed that being so singularly focused is a handicap.
Confounded by the idea, Bloom committed to challenging his longstanding ways of thinking. His motivations for working hard started to switch from being externally motivated to being internally motivated. He started to help his skiing competitors, sharing course secrets with them. “It liberated my ego and it liberated my need and desire to beat other people,” Bloom said last fall at the Entrepreneur 360 conference in New York City.
The approach paid off. “That next year, in 2005, I won more consecutive World Cups than anyone in history,” he said. “And it wasn’t because I wanted to beat someone else; it was this pure desire to be the best skier I could possibly be.”
After his skiing career, Bloom went on to play for the Philadelphia Eagles and the Pittsburgh Steelers. In 2010, he co-founded Integrate, a demand-generation marketing-software company. Today, the Scottsdale, Ariz.-based startup has 95 employees and has an annual revenue in the 8-figure range.
Watch the video, embedded above, to hear more from Bloom on how and why his understanding of success is evolving.Related: Don't Let Wins and Losses Get to Your Head