Founder of Peloton: Why Every Company is a Media Company

At first glance, Peloton is an exercise company, one that sells specially-designed stationary bikes. But it’s also a media company, one that broadcasts indoor cycling classes live to tablets on those proprietary bikes, 24 hours a day.

Those livestreamed classes set Peloton apart -- but also require a commitment to producing a high volume of quality content. In this video, Peloton’s CEO explains how he makes that content happen, and why they’ve decided to think more like Netflix and HBO -- and less like the gym around the corner.

Related: Inside This Cycling Startup's High-Tech Livestreaming Studio