Radicals & Visionaries

Founder of Peloton: Why Every Company is a Media Company

Data & Featured Lists Editor
1 min read

At first glance, Peloton is an exercise company, one that sells specially-designed stationary bikes. But it’s also a media company, one that broadcasts indoor cycling classes live to tablets on those proprietary bikes, 24 hours a day.

Those livestreamed classes set Peloton apart -- but also require a commitment to producing a high volume of quality content. In this video, Peloton’s CEO explains how he makes that content happen, and why they’ve decided to think more like Netflix and HBO -- and less like the gym around the corner.

Related: Inside This Cycling Startup's High-Tech Livestreaming Studio

 

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.