Entrepreneur Network

What's Better -- Building a Personal or Business Brand? Or Both?

Premium video network providing entertainment and education from successful entrepreneurs and thought leaders
2 min read
Opinions expressed by Entrepreneur contributors are their own.

To build a personal brand or corporate brand -- or both? When you're starting out in digital marketing, that truly is the question. 

Like many entrepreneurs, it's a question that content-marketing expert Salma Jafri has struggled with during her quest to build the best online brand possible. 

"On the one hand, you're thinking that a personal brand is going to give you expert status and get your name recognized," she says. "On the other hand, you're thinking that having a corporate brand is going to give you more of a professional outlook and is going to lend you credibility and help you build more trust with your audience... But I'm afraid there isn't any easy answer."

In her five factors regarding this dilemma, Jafri says to remember that your brand (or brands) are always evolving, and that you have to define what you want to be known as -- and what exactly it is that you're selling. What online assets do you already have that you want to leverage? And can you keep up with the work of maintaining two brands?

Watch the video for more information. '

Related: OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.