Top Trending: Apple Wants to Teach You How to Make Apps

What's Better -- Building a Personal or Business Brand? Or Both?

  • ---Shares
Reader Resource

Apply now to be an Entrepreneur 360™ company. Let us tell the world your success story. Get Started »

To build a personal brand or corporate brand -- or both? When you're starting out in digital marketing, that truly is the question. 

Like many entrepreneurs, it's a question that content-marketing expert Salma Jafri has struggled with during her quest to build the best online brand possible. 

"On the one hand, you're thinking that a personal brand is going to give you expert status and get your name recognized," she says. "On the other hand, you're thinking that having a corporate brand is going to give you more of a professional outlook and is going to lend you credibility and help you build more trust with your audience... But I'm afraid there isn't any easy answer."

In her five factors regarding this dilemma, Jafri says to remember that your brand (or brands) are always evolving, and that you have to define what you want to be known as -- and what exactly it is that you're selling. What online assets do you already have that you want to leverage? And can you keep up with the work of maintaining two brands?

Watch the video for more information. '

Related: OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.