Hide this You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Growth Strategies

What Is The Purpose Behind Your Startup?

Entrepreneur Live!
Live Cast in association with Intel India

#LetsTalkInnovation

Today's Most Read
  • ---Shares
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Is your startup serving the purpose you wanted it to? Is your team motivating you enough to keep going? Entrepreneur and investor Mahesh Murty answers such question in a short interaction with Entrepreneur India.

Murty emphasizes on the importance of knowing the purpose behind your startup, which will then act as a guiding force. A business only with the purpose of earning money will only attract employees who'll work for money. His focus is on ethics and ability of people around, cutting the dead weight of the company and finding the purpose, as he says, "If you find a higher purpose, a deeper purpose or a purpose different from just making money, you will find that it'll guide you to  find your purpose in life..."

When asked about the government's startup initiative, his approach is very pragmatic and his view skeptical. He says, "We've done really well without a startup policy. I'm not sure what good it'll do" 

Edition: December 2016

Get the Magazine

Get the monthly dose of Entrepreneur delivered to you.
Subscribe Now