In Branding, Nothing Is Neutral. Use These 3 Tactics to Shape Your Brand Image.
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In this video, branding expert Bobby Donohue of Fuelblue TV discusses the branding mindset entrepreneurs need to create an authentic business and brand.
Though some things will always be out of your control, Donohue describes a few simple steps to ensure you are fueling your brand image. Staying conscious of "branding on purpose," helping people to see your vision and form their opinion of you, remembering the importance of a first impression, and making sure that everyone involved with your brand is representing it well are key in staying ahead of the competition.
In branding, he says, nothing is neutral. Nothing is unimportant. Watch the video for more sage advise.