My Queue

Your Queue is empty

Click on the next to articles to add them to your Queue

Doing Things That Don't Scale Shows Your Effort and Personal Touch

Business people have the tendency to focus only on doing things that scale -- things that become easier over time and help your business and your own life. But in this episode of In The Office, Lemonly CEO John T. Meyer explains why you need to do some things that might cost you money with no immediate return. 

Each new client at web-design company Lemonly, for example, get a box of lemon bars in the mail -- a unique touch that makes the customer step back and say, "Wow, they really care," Meyer says. 

"Until I can't, I'm going to always do things that don't scale," he says. "It shows what you value, it shows a personal touch, and it shows that you're willing to put in the effort that most people aren't."

Related: 5 Ways to Use Growth Hacking to Increase Publicity and Profit

A Note From The Editor

Free Webinar: How to Use Customer Service as a Marketing Tool

Tune in October 12th as we highlight some of the best tools to create brand loyalty by leveraging your customer experience data.
Register Now ยป