How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.

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Writer, Publicist and Founder of C1 Revolution
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This week, C1 Revolution features Fallon Ryan, director at Lana Jewelry. Here, she explains the importance of being aggressive with what you want to achieve and never taking no for an answer. Her passion and hustle has allowed her to land placements for Lana Jewelry in magazines like Vogue, Harper’s Bazaar and .

"The secret to success is finding the balance between persistence and niceness," Fallon says. "I am not a short email person -- I'm always going to say hello, I'm always going to end with a nice note for your day... I just always want to make people feel better about themselves, because that leaves them with a great reflection of Lana Jewelry as a brand."

Related: Millennial Social-Media Expert Explains Her Digital Strategies for Victoria's Secret, Hyatt, L'Oreal and More

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