Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

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Ever thought of branding an entire country? Too late -- the Swedish have beat you to it. 

In this video, Paris-based branding consultant Bolanile Maté explains how the country that introduced IKEA to the world has come out with its own set of branding. It's everything you would expect out of Sweden -- clean yellow-and-blue brand color, for example -- with guidelines for anyone who wants to incorporate Sweden into their own brands.

So what does this mean for the future of branding? Watch and find out.

Related: Branding Expert: J.Crew's Move From Down-to-Earth Clothing Line to Exclusive Cult Brand Was an Epic Fail


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