How the Chicago Bulls Used Snapchat to Instantly Connect With Fans Around the World

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This week, C1 Revolution features Cody Madsen, the assistant producer for the Chicago Bulls who saw an opportunity for the famous team to create content and instantaneously connect with millions of sports fans through Snapchat.

"It's crazy -- you can put out one small thing and "It's just so crazy that there's so many ways to put stuff out now," he says. "Whenever you put out one small thing, it can reach millions of people, like that."

Related: How Did Lana Jewelry Score Deals With Vogue and Glamour? Because the PR Director Was Persistently Nice.



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