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Marketing / Entrepreneur Network

Still Marketing to Women With Pink? Puh-leeze...

Premium video network providing entertainment and education from successful entrepreneurs and thought leaders
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Is it time to stop using pink to market to women?

Bolanile Maté of Be Better Paris thinks so. In this video, she says it seems like markets are evolving past gender, with 60 percent of millennials not seeing the importance of separating man and woman.

"So maybe now is the time to market to people like intelligent human beings," she says.

Related: Sweden the Country Is Now Sweden the Brand -- and You Can Get in on It, Too

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