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Malcolm Gladwell Predicted That Social-Media Advertising Would Be a Fad. These Pros Say No Way.

About five years ago, Malcolm Gladwell, author of bestselling books like The Tipping Point and Blink, made this prediction, basically writing off the power of social media for businesses: "In about five years, everyone will head back toward traditional advertising."

According to these business professionals featured here on C1 Revolution -- including Vive Bridges, director of events for Moonlight Studios, Fallon Ryan, director of public relations for Lana Jewelry and Anna Treiber, hospitality manager for Henson Consulting -- the acclaimed writer was just plain wrong.

"You can see what's happened since then," says Bridges. "You just don't need the type of traditional, high-end PR firms behind you anymore to be able to get the word out."

Related: How the Chicago Bulls Used Snapchat to Instantly Connect With Fans Around the World