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Malcolm Gladwell Predicted That Social-Media Advertising Would Be a Fad. These Pros Say No Way.

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About five years ago, Malcolm Gladwell, author of bestselling books like The Tipping Point and Blink, made this prediction, basically writing off the power of social media for businesses: "In about five years, everyone will head back toward traditional advertising."

According to these business professionals featured here on C1 Revolution -- including Vive Bridges, director of events for Moonlight Studios, Fallon Ryan, director of public relations for Lana Jewelry and Anna Treiber, hospitality manager for Henson Consulting -- the acclaimed writer was just plain wrong.

"You can see what's happened since then," says Bridges. "You just don't need the type of traditional, high-end PR firms behind you anymore to be able to get the word out."

Related: How the Chicago Bulls Used Snapchat to Instantly Connect With Fans Around the World