Marketing Bootcamp

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

Interesting people get more attention, more customers, more fame and more business. But, according to content-marketing expert Salma Jafri, people often struggle to create content, because they don't think they're very interesting, funny or smart -- or they're in a boring industry -- like shipping.

In this video, Jafri uses the example of shipping company, Maersk, as an example of great content marketing despite the dry nature of the business itself. Learn how you and your brand can be more interesting by using these three strategies.

Related: What's Better -- Building a Personal or Business Brand? Or Both?