My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Entrepreneur Network

OK, So the Shipping Biz Isn't Very Sexy. But Maersk Made It Interesting.

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Interesting people get more attention, more customers, more fame and more business. But, according to content-marketing expert Salma Jafri, people often struggle to create content, because they don't think they're very interesting, funny or smart -- or they're in a boring industry -- like shipping.

In this video, Jafri uses the example of shipping company, Maersk, as an example of great content marketing despite the dry nature of the business itself. Learn how you and your brand can be more interesting by using these three strategies.

Related: What's Better -- Building a Personal or Business Brand? Or Both?

 

More from Entrepreneur

Michael Peggs expertise in SEO, PPC and paid social advertising can help you step up your marketing and advertising game.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur