Simon Sinek: Effective Leadership Is a Learned Skill, Just Like Any Other

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In this Behind the Brand video interview, Simon Sinek, the author and speaker who popularized the concept of "the golden circle" and to "start with why," presents a simple but powerful model for how leaders inspire action. He tells host Bryan Elliott that effective leadership can come from anywhere within the company: from the top, the middle -- or the tail can wag the dog. 

"You don't really need the top guy to effect change if that person is dysfunctional leader," he says. "Remember, though leaders may have authority, power always belongs to the people."

Sinek explains how the the same is true in business: Leadership is a learned skill, just like basketball, parenting or anything else. 

Related: Daymond John Says You Have to Know When to Quit


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