Marketing Bootcamp

Use Givers Gain as a Networking Personal Standard -- Not as an Excuse to Criticize Others

Reader Resource

Position yourself for growth in 2017—join us live at the Entrepreneur 360 Conference in Long Beach, Calif. on Nov. 16. Secure Your Seat »

In this video, Ivan Misner, founder of Business Network International (BNI), talks about a concept he calls Givers Gain, a networking philosophy based on the law of reciprocity that can be powerful, but only if it's used as a personal standard -- not as a way to criticize someone else. 

"People who adopt this philosophy dedicate themselves to giving business to their fellow networkers rather than making their foremost concern getting business for themselves," he says. "In doing so, other people become naturally eager to repay their kindness by sending them business in return."

The father of modern networking goes on to say that Givers Gain can also be applied as an important third-party defense -- "Standing up for others will encourage people to stand up for you."

Related: How Hyperconnectivity Can Prevent You From Connecting to the Person Right in Front of You

Live Q&A With Ivan Misner on April 15: Serious about beefing up your networking skills and building your business? There's no better person than Dr. Misner to chat with -- which you'll get to do during a live stream Q&A session hosted by Entrepreneur on Friday, April 15 at 3 p.m. EST (12 p.m. PST). 

One of the world's foremost marketing experts, Dr. Misner has a PhD in organizational behavior, has taught business management courses at several U.S. universities and has written 16 books. He founded BNI in California in 1985, and -- even in the age of social-media marketing and digital networking -- the face-to-face referral group is still one of the most effective tools entrepreneurs can use to build big business. 

Submit your questions for the live stream in this YouTube link (in the chat box at the right), or direct them @EntCommunity @IvanMisner on Twitter. See you live next Friday!