In this video, marketing expert Bolanile Maté of Be Better Paris offers three quick tips to help you brand your YouTube channel artwork and videos. The number-one rule, she says, is to just be consistent -- use one theme and keep that theme consistent not matter what you present -- logo work or names of videos for example.
"You don't want to be 'Brandon Does Baking' on one thing, and then three videos down the line, it's 'Edible Eats.' No -- pick one and then continue it all the way through."
Click play and learn more.