Are you a woman who is not comfortable with being sales-y or promoting yourself? You're not alone -- but the thing is, you're naturally inclined to promote effectively without being pushy at all, according to content-marketing expert Salma Jafri.
"Marketing is not always about being promotional," she says. "Marketing is about relationship-building, and women are great at building relationships, because women have a nurturing helpful nature -- and when you are being helpful, you are actually marketing."
Women are great listeners, they are natural collaborators, they are often very language-oriented and have a whole lot more going on for them in the marketing department. Click play for more insight from Jafri.