Marketing Bootcamp

Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

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Want to persuade the media to feature you on TV, radio, in magazines or newspapers? 

Bestselling author Ben Angel has been there, done that. In this video, he outlines ways to pursade media types to do a feature on your business -- even when you're feeling "less than A-list."

First of all, don't make it all about you, he says. Don't present yourself on your website as self-obsessed -- be sure to include articles with tips and tricks geared to help others. Also, remember that opinion pieces generate great publicity, but you need to know how to properly promote these pieces. 

View the Publicity Project for more in-depth advice from the expert. 

Related: Why Do You Hate Selling? Because You're Being Selfish.