Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.
Content marketing might sound like just the latest trend in the business world, but it's actually over 100 years old, according to content-marketing expert Salma Jafri.
"There's a common misconception that [content marketing] is a really newfangled kind of technique, the latest fad and everyone has jumped on the bandwagon," she says. "But I'm here to tell you that that is a huge myth."
In this video, Jafri uses examples like the Michelin tire company, the founders of which used content marketing at the turn of the century in the form of a guide book to great restaurants -- because hey, if you were driving a car at that time, you probably could afford to explore some finer dining, right? And thus, Michelin's travel guides were born and continue to provide the company with quality content marketing.
Click play to learn more and decide if content marketing is right for your business.