My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Ready For Anything

Content Marketing Is Not a New Fad. The Michelin Brothers Used It 100 Years Ago to Sell Tires.

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Content marketing might sound like just the latest trend in the business world, but it's actually over 100 years old, according to content-marketing expert Salma Jafri.

"There's a common misconception that [content marketing] is a really newfangled kind of technique, the latest fad and everyone has jumped on the bandwagon," she says. "But I'm here to tell you that that is a huge myth."

In this video, Jafri uses examples like the Michelin tire company, the founders of which used content marketing at the turn of the century in the form of a guide book to great restaurants -- because hey, if you were driving a car at that time, you probably could afford to explore some finer dining, right? And thus, Michelin's travel guides were born and continue to provide the company with quality content marketing. 

Click play to learn more and decide if content marketing is right for your business.

Related: What's Better -- Building a Personal or Business Brand? Or Both?



More from Entrepreneur

Corene Summers helps clients advancing their health, careers and lives overall through reducing stress, tension and optimizing sleep.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur