Ready for Anything

Dan Pink: You Suck at Sales Because You're a Horrible Listener

Premium video network providing entertainment and education from successful entrepreneurs and thought leaders
1 min read
Opinions expressed by Entrepreneur contributors are their own.

To sales and marketing expert Dan Pink, people who think they're bad salespeople are normally just terrible listeners. In this video interview with Behind the Brand host Bryan Elliot, the author of such bestsellers as To Sell is Human: The Surprising Truth About Moving Others and Drive: The Surprising Truth About What Motivates Us give tips on how to improve listening skills.

"People don't know how to listen, and it's not their fault," he says. "In school, we learn how to read, we learn how to write -- but nobody teaches you how to listen."

Pink says that using techniques like waiting a few seconds before responding after someone says something and making it a point to understand someone else's perspective will help you become a much better salesperson and entrepreneur in general.

Related: Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.