In this video, Entrepreneur Network partner and marketing expert Ben Angel outlines ways entrepreneurs often lose sight of their customer base -- and how they can bounce back from that.
"If you're not clear on the brands that your customers follow, how much they spend, which news sites or magazines they read or their purchasing motivations, any attempt to keep your advertising costs low is going to be a stretch -- at best," he says.
But unfortunately, he continues, too many people think they can skip this step and dive directly into social-media marketing, thinking they'll get an immediate return on investment.
Well, they're wrong.
If you've taken a wrong turn in your marketing strategy, watch this video and learn how to leverage online tools and become clear on your audience to get that marketing back on track.