Entrepreneur Network

Get to Know Your Customers, and Get Your Marketing Back on Track

Associate Editor
1 min read
Brought to you by Entrepreneur Network

In this video, Entrepreneur Network partner and marketing expert Ben Angel outlines ways entrepreneurs often lose sight of their customer base -- and how they can bounce back from that.

"If you're not clear on the brands that your customers follow, how much they spend, which news sites or magazines they read or their purchasing motivations, any attempt to keep your advertising costs low is going to be a stretch -- at best," he says. 

But unfortunately, he continues, too many people think they can skip this step and dive directly into social-media marketing, thinking they'll get an immediate return on investment. 

Well, they're wrong. 

If you've taken a wrong turn in your marketing strategy, watch this video and learn how to leverage online tools and become clear on your audience to get that marketing back on track. 

Click here to grab your free marketing planner.

Related: Want to Get on the Cover of the Rolling Stone? Follow These Tips to Persuade the Media.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.