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Marketing / Entrepreneur Network

Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

Associate Editor
2 min read
Brought to you by Entrepreneur Network

Authenticity might be the buzzword of the year, but some people definitely go overboard in the desire to be authentic. They start to over-share.

"A typical example of this might be somebody who tweets about their breakfast -- 'Oh here's what I had, and here's me taking a shower!' But over-sharing is not really being authentic," says content-marketing expert Salma Jafri.

In this video, Jafri gives tips on how to be authentic without being a "selfie-obsessed monster" who needs to post every second of every day on social media. She says that true authenticity is about how you present yourself as a whole. It's about making real connections and being likeable and vulnerable by giving an insider's perspective about your business. So how do you do that? 

  • Realize that authenticity is the opposite of perfection.
  • Stay relevant. 
  • Get permission before sharing.
  • Don't go on a rant -- unless you have a takeaway of sorts. 

Click play to learn more about the power of real authenticity. 

Related: Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

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