Marketing Bootcamp

Being Authentic Is Not About Being a Selfie-Obsessed Monster Who Tweets Every Second of Every Day

Authenticity might be the buzzword of the year, but some people definitely go overboard in the desire to be authentic. They start to over-share.

"A typical example of this might be somebody who tweets about their breakfast -- 'Oh here's what I had, and here's me taking a shower!' But over-sharing is not really being authentic," says content-marketing expert Salma Jafri.

In this video, Jafri gives tips on how to be authentic without being a "selfie-obsessed monster" who needs to post every second of every day on social media. She says that true authenticity is about how you present yourself as a whole. It's about making real connections and being likeable and vulnerable by giving an insider's perspective about your business. So how do you do that? 

  • Realize that authenticity is the opposite of perfection.
  • Stay relevant. 
  • Get permission before sharing.
  • Don't go on a rant -- unless you have a takeaway of sorts. 

Click play to learn more about the power of real authenticity. 

Related: Honesty, Heart and Transparency. Are We Talking About Marketing? Yes, We Are.

The Entrepreneur Network is a global movement of creative, energetic and inspired video creators sharing their ideas, experience and vision for the next generation of business founders and owners. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

Click here to become a part of this growing video network.

Edition: October 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now