Entrepreneur Network

Failure:Lab Is a Unique Theatrical Platform Presenting a Deeper Understanding of Failing

Associate Editor
2 min read
Brought to you by Entrepreneur Network

If you're an entrepreneur, you're likely no stranger to the concept of failure.

In this video, news anchor-turned-business and lifestyle consultant Emily Richett talks to Jonathan Williams, the co-founder of west Michigan-based Failure:Lab, about turning lessons learned from failure into business opportunities. 

What exactly is Failure:Lab? According to Williams, it's a corporate event company designed to help professionals eliminate the fear of failure and encourage intelligent risk-taking.

"We push back on the fear and stigma of failure through vulnerable storytelling events through a really unique corporate curriculum," he says. 

Audiences at Failure:Lab events experience a dimly lit stage usually with six presenters -- successful community leaders -- who have 10 minutes to open up about a vulnerable time in their lives. 

"They share the struggle," Williams says. "And our magic ingredient is that they can't share a lesson or justify or blame-shift. They have to leave the audience with a cliffhanger. They reason we do that is so the audience is invited into the story afterward."

He adds that all of that audience reaction is crowdsourced and published online, allowing for a deeper understanding of the process successful people go through instead of leaving a story of failure with only five bullet points of lessons learned. 

Watch the video for more insights on this unique theatrical platform. 

Related: Author of 'Get Rich, Lucky Bitch!' Explains How to Do Just That

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon Prime, Roku and Apple TV.

Click here to become a part of this growing video network.

More from Entrepreneur

Kathleen, Founder and CEO of Grayce & Co, a media and marketing consultancy, can help you develop a brand strategy, build marketing campaigns and learn how to balance work and life.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.