Failure:Lab Is a Unique Theatrical Platform Presenting a Deeper Understanding of Failing
Position yourself for growth in 2017—join us live at the Entrepreneur 360™.
Flash Sale—save up to $200 on registration. Ends Thursday. Secure Your Seat »
If you're an entrepreneur, you're likely no stranger to the concept of failure.
In this video, news anchor-turned-business and lifestyle consultant Emily Richett talks to Jonathan Williams, the co-founder of west Michigan-based Failure:Lab, about turning lessons learned from failure into business opportunities.
What exactly is Failure:Lab? According to Williams, it's a corporate event company designed to help professionals eliminate the fear of failure and encourage intelligent risk-taking.
"We push back on the fear and stigma of failure through vulnerable storytelling events through a really unique corporate curriculum," he says.
Audiences at Failure:Lab events experience a dimly lit stage usually with six presenters -- successful community leaders -- who have 10 minutes to open up about a vulnerable time in their lives.
"They share the struggle," Williams says. "And our magic ingredient is that they can't share a lesson or justify or blame-shift. They have to leave the audience with a cliffhanger. They reason we do that is so the audience is invited into the story afterward."
He adds that all of that audience reaction is crowdsourced and published online, allowing for a deeper understanding of the process successful people go through instead of leaving a story of failure with only five bullet points of lessons learned.
Watch the video for more insights on this unique theatrical platform.
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
Click here to become a part of this growing video network.