Marketing Bootcamp

How This Creative Company Builds Signs That Stand Out

The obvious way to distinguish a building is by its sign. Take that one step further by crafting a visually appealing, aesthetically pleasing piece of art to serve as your brand’s sign. That is exactly what Olympic Signs does -- think The Drake Hotel, Portillo’s and other Chicago hotspots.

Rob Whitehead, president and co-owner of the 35-year-old company, talks about the industry and business insights. From having stellar employees to the best equipment, Whitehead explains how important it is to be creative and always pay attention to details. 

Watch this video to gain insight into the industry and advice on how your business can succeed.