Clarity is power. When you get clarity, you create content for specific results, which in turn translates into momentum for your business and positively impacts your bottom line.
If you're creating content without a strategy, then you're just creating noise! Watch this video for my five-step basic formula for putting together a content strategy. Anyone can -- and should - do this!
- Identify your goals, objectives and success metrics.
- Know your ideal client's pain points.
- Determine what kind of content will address that pain.
- Determine your distribution plan for helping the content reach your client.
- Analytics -- understand what the data tells you.
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Watch more informative videos from Salma Jafri on her YouTube channel.
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