My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Entrepreneur Network

How to 'Dress Up' Your Content for Every Occasion

Content Marketing Consultant for Entrepreneurs
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, marketing expert Salma Jafri explains the benefits of upcycling content across platforms. Upcycling refers to converting a piece of content into a different format for the purpose of reaching a native audience. When you upcycle, it boosts SEO, traffic and visibility.

Jafri's "Dressing Up" strategy will help your business reap the maximum benefits of upcycling content without irritating viewers with repetitive posts. She also warns that some types of content are better suited for upcycling than others and explains which types best lend themselves to the treatment.

Click play to learn more about how to present content on multiple platforms.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: 6 Content Marketing Tips for First-Timers

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur