In this video, marketing expert Salma Jafri explains the benefits of upcycling content across platforms. Upcycling refers to converting a piece of content into a different format for the purpose of reaching a native audience. When you upcycle, it boosts SEO, traffic and visibility.
Jafri's "Dressing Up" strategy will help your business reap the maximum benefits of upcycling content without irritating viewers with repetitive posts. She also warns that some types of content are better suited for upcycling than others and explains which types best lend themselves to the treatment.
Click play to learn more about how to present content on multiple platforms.
Watch more informative videos from Salma Jafri on her YouTube channel.
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