Why 3 Successful Chicago Restaurants Aim to Take You on Vacation

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In this video, Entrepreneur Network partner C1 Revolution features , CEO of Parker Group. In one year, Parker opened three restaurants in . The Hampton Social, The Bassment and Mahalo are quickly becoming local favorites and travel destinations. 

Parker points out the importance of for lifestyle companies, explaining that the power of a third party is much greater than any deliberate ad placement or self-promotional element. Unique design elements are key to differentiating your experience, and a small investment can go a long way.

"People want to have a reason to tell people they're there," he explains. Elaborating on his individual strategy for these lifestyle restaurants, Parker notes that it isn't always easy or obvious. 

"There's a missing piece in [entrepreneurs'] heads ... we don't , because fearing failure will make you stop trying to do it in the first place." 

Related: This Chicago Photographer Helps Beef Up Brands Where Art Meets Science on Instagram

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