Getting Customers to Know, Like and Trust You Using a Content Marketing Funnel

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
2 min read

What content should you be creating at each stage of the funnel? Learn how to create content that gets your audience to know, like and trust you! In this video, marketing expert Salma Jafri shows how you can use a funnel strategy to organize your content while still retaining authenticity.

Pillar, evergreen and how-to content are key for allowing users and customers to get to know you. They build awareness and allow customers to understand the core aspects of your . To get customers to like you, be more relatable and show many different perspectives. This includes telling stories, experimenting with various article formats and utilizing . Demonstrating vulnerability also helps businesses in this stage. Most importantly, you must build trust using testimonials,  and more.

Click play to hear more about why the funnel method is effective and other ways to generate these types of content.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: How to 'Dress Up' Your Content for Every Occasion

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and .

Click here to become a part of this growing video network.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur