Solve a Big Problem With a Simple Solution
In this video, Greg Baker, co-founder and CEO of SafePlug, elaborates on the idea of starting a business that creates value for someone else. If your business does not solve a problem, your product simply will not sell. Therefore, it's imperative that you keep the focus of your business front and center at all times.
Additionally, it is only natural to make mistakes, and the best thing to do is learn that it's OK to make them. It is a natural part of starting a business and nothing would be learned if mistakes were never made.
Click play to hear why Baker says you must persevere, especially when things aren't looking up.