On this episode of Answers to Questions, Lemonly co-founder and CEO John T. Meyer addresses managing Facebook accounts, differentiating in a niche industry and more.
Business accounts on Facebook can be difficult to navigate because it's unclear whether all content must be sponsored. Meyer suggests posting a variety of content on Facebook, including video and visual content. Facebook can be great for targeting specific audiences, but it has its difficulties.
Meyer also comments that the challenge in a small, niche industry is always differentiation. You must position yourself in a way that appeals to a specific audience and goal. In summary, he says that "if your company is in a newer industry, before you can ever sell, you just have to educate."
Lastly, he looks back on the most useful courses he took in college.
Click play to hear more of Meyer's business wisdom.
Watch more videos from John T. Meyer on his YouTube channel here.
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