Entrepreneur Network

How to Find the Sweet Spot for Content Creation

Contributor
Content Marketing Consultant for Entrepreneurs
2 min read
Opinions expressed by Entrepreneur contributors are their own.

We often think that the more effort we put into something, the more results we'll see. Wrong. In content creation, this methodology has a cap. 

Finding your optimal level of content creation is vital to the success of your company. Producing and publishing loads of content won't necessarily get you more page views or subscribers -- in fact, it could do just the opposite. Surpassing the threshold can discourage people from looking at your latest blog post or opening your next email newsletter. 

On this episode of Content Marketing Tips, Entrepreneur Network partner Salma Jafri highlights the importance of not overdoing it when it comes to content production. She explains author Tim Ferris's theory of the Minimum Effective Dose, which is the smallest dose of something that will produce a desired outcome. 

Rather than flooding your subscribers' inboxes or creating 30-minute videos, watch this episode to discover how much content you really should be creating. 

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: Be More Personable on Video With These 6 Simple Tips

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.