Entrepreneur Network

How to Avoid Overspending on Marketing

Guest Writer
Founder of Femgineer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Oftentimes, entrepreneurs and business owners spend tens of thousands of dollars on marketing efforts, when really they could be spending close to nothing. 

In this video, Entrepreneur Network partner Poornima Vijayashanker and Storyhackers co-founder Ritika Puri discuss how to avoid overspending on marketing in the early stages of your business or startup.

Before investing in pay-per-click methods such as Facebook Ads and Google AdWords, take a step back and look into your other options. If you have a number of resources, create family and friends lists and start your campaign based on referrals. If you don't have a marketing budget at all, Puri recommends email lists, content marketing and blogging. 

It's important to check in and monitor the effectiveness of your marketing on a regular basis. First, find out if your marketing tactics are actually driving people to your site, then find out if they are converting users from trial to paid. What next? Repeat these steps. Puri emphasizes the importance of repetition -- continually checking on your marketing efforts will help you make improvements.

Click play to learn how you can market your new company for little to no money. 

Watch more videos from the folks at Femingeers on their YouTube channel here.

Related: Creating a New Service or Product? Time to Start Thinking About Marketing.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

How to Stop Procrastinating and Achieve Your Goals