Entrepreneur Network

The Marketing Step That You Can't Leave Out

The key to a successful marketing campaign is simple: Follow up.
Entrepreneur Network Contributors
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Entrepreneur Network partners Chris Haddon and Jason Balin discuss marketing funnels. 

Drawing upon the examples of real estate investors, real estate agents and law firms, the marketing specialists go over funnel phases in detail. Across all industries, the major point that they emphasize is the follow-up. 

No matter which industry you're in, following up is key to successful marketing -- and turning leads into clients. For example, real estate investors seeking to attract sellers might use offline and online resources in their marketing strategy. Facebook ads and videos are both effective methods of pushing a client to the final funnel step -- the "sell now" form. But they won't get there if you don't follow up and lead them.

Click play to learn how you can master your follow-up technique and start expanding your clientele. 

Watch more videos from the folks at Hard Money Bankers on their YouTube channel here.

Related: Do This After Mastering the Basics of Your Industry

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