Social Media

12 Things Authentic People Don't Do on Social Media

Honesty and transparency are important for boosting your company's customer experience.
Contributor
Content Marketing Consultant for Entrepreneurs
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Honesty, transparency and authenticity can be vital to the success of your business.

In this video, Entrepreneur Network partner Salma Jafri discusses the 12 things you should not be doing if you want to be authentic on social media.

It's important to develop relationships with your customers, so if you are pitching to a new follower or fan, you're missing the point. Asking your customers questions and engaging is a great way to better the customer experience. Doing poor automation such as blasting direct messages to followers also shows you're not putting in enough effort to connect with clients.

Being consistent with your words, changing up content for various social channels and reporting on news that is relevant to your industry are a number of ways you can start being authentic on social media.

To learn more, click play.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: How to Find Your Story and Tell It Compellingly

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical and provides partners with distribution on Entrepreneur.com as well as our apps on Amazon FireRoku and Apple TV.

Click here to become a part of this growing video network.

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.