12 Things Authentic People Don't Do on Social Media

Honesty and transparency are important for boosting your company's customer experience.

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Honesty, transparency and authenticity can be vital to the of your .

In this video, Entrepreneur Network partner Salma Jafri discusses the 12 things you should not be doing if you want to be authentic on social media.

It's important to develop relationships with your customers, so if you are pitching to a new follower or fan, you're missing the point. Asking your customers questions and engaging is a great way to better the . Doing poor automation such as blasting direct messages to followers also shows you're not putting in enough effort to connect with clients.

Being consistent with your words, changing up content for various social channels and reporting on that is relevant to your industry are a number of ways you can start being authentic on social media.

To learn more, click play.

Watch more informative videos from Salma Jafri on her YouTube channel.

Related: How to Find Your Story and Tell It Compellingly

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