Here Is How to Impress the Press

Getting your company into publications isn't as hard as you think.

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On this episode of "Getting Down to Biz," partners Kate Volman and Karyn Turk meet with lifestyle blogger, owner and marketer Dana Peller to discuss how to impress the press and get on the

Peller is no stranger to television. After launching her , she was approached to be featured in a local newscast segment on "Last Minute Mother's Day Gifts." After her first appearance, she introduced herself to producers at the station and sent handwritten thank-you notes.

In order to continue landing herself in news segments, Peller maintained communication and built relationships with people in the industry -- she especially recommends to connect and stay in touch. Becoming friends with these people has helped her market her blog and land herself on television. 

To learn how you can get yourself or your brand out there on the news, click play. 

Watch more videos from Volman on her YouTube channel here. 

Related: Why Attending Conferences Is Good for Business

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