The Best Type of Customer for Your Startup
Grow Your Business, Not Your Inbox
When it comes to new customers, Bet-David explains, there are three types: cold, warm and hot. Cold customers have no idea what your business is or does, and likely won't buy from you. Warm customers are people who have heard about your business and have the potential to buy. Hot customers are "me too" customers -- those who want something that they've seen someone else have.
The best and most promising customers, however, are who Bet-David calls "be-back" customers. These are people who have already bought from you and want to buy more. They're the most important because they're likely to give you referrals. And as we all know -- referrals are key to growing a business.
To learn more about what type of customers you should attract, click play.
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