Entrepreneur Network

The Best Type of Customer for Your Startup

These customers will help you grow your company into a thriving business.
VIP Contributor
Entrepreneur Network Contributor
2 min read
Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Patrick Bet-David discusses the best type of customers to have.

When it comes to new customers, Bet-David explains, there are three types: cold, warm and hot. Cold customers have no idea what your business is or does, and likely won't buy from you. Warm customers are people who have heard about your business and have the potential to buy. Hot customers are "me too" customers -- those who want something that they've seen someone else have. 

The best and most promising customers, however, are who Bet-David calls "be-back" customers. These are people who have already bought from you and want to buy more. They're the most important because they're likely to give you referrals. And as we all know -- referrals are key to growing a business. 

To learn more about what type of customers you should attract, click play. 

Watch more YouTube videos from Bet-David on his channel and check out his new book Drop Out And Get Schooled.

Related: How to Be Prepared for the Scariest Moments in Business

The Entrepreneur Network is a global movement of creative, energetic and inspired video creators sharing their ideas, experience and vision for the next generation of business founders and owners. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

Click here to become a part of this growing video network.

 

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur