The Best Type of Customer for Your Startup
These customers will help you grow your company into a thriving business.
In this video, Entrepreneur Network partner Patrick Bet-David discusses the best type of customers to have.
When it comes to new customers, Bet-David explains, there are three types: cold, warm and hot. Cold customers have no idea what your business is or does, and likely won't buy from you. Warm customers are people who have heard about your business and have the potential to buy. Hot customers are "me too" customers -- those who want something that they've seen someone else have.
The best and most promising customers, however, are who Bet-David calls "be-back" customers. These are people who have already bought from you and want to buy more. They're the most important because they're likely to give you referrals. And as we all know -- referrals are key to growing a business.
To learn more about what type of customers you should attract, click play.
The Entrepreneur Network is a global movement of creative, energetic and inspired video creators sharing their ideas, experience and vision for the next generation of business founders and owners. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
Click here to become a part of this growing video network.