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Entrepreneur Network

The Importance of Authenticity in Social Marketing

Learn how to boost personal branding, strategize your company's social media posts and increase your Facebook likes.
Co-Founder and CEO of Lemonly
2 min read
Opinions expressed by Entrepreneur contributors are their own.

On this episode of Answers to Questions, Entrepreneur Network partner John Meyer of Lemonly goes over the important elements of social media marketing.

When doing social media for a company, all of the posts should be relevant. Take into account your target audience and the goal you have in mind for your posts.

Meyer also addresses personal branding and how to avoid coming off as "big-headed." His answer is simple -- be yourself. Authenticity is key to successful personal branding. 

When it comes to quality vs. quantity of Facebook likes on a brand's page -- both are important. Having a lot of Facebook likes opens doors for a business and shows people that you're popular. Once you've developed a following, it's important to start noticing who likes your page and the type of audience you attract. 

To learn more, click play. 

Watch more videos from John T. Meyer on his YouTube channel here

Related: How to Find the Perfect Domain Name, Create Infographics and More

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