3 Digital Marketing Tactics Every Small Business Can Implement Today
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Many small businesses overcomplicate their digital marketing strategies. Boylston says he most often notices that businesses are not even doing the easy things right. For example, when it comes to email marketing, there's no need to break the bank. Email marketing is one of the least expensive digital marketing elements. All a company must do is pull together a list (you can export this from Quickbooks, pull it from your client list, etc.), create simple copy that reminds people of your brand and send out a monthly newsletter.
When it comes to SEO, a business must incorporate the right keywords, have an easy-to-read site that simply tells who a company is and what it does and make sure that the design is responsive on different devices (Google will penalize you if it's not).
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