Company Culture

Why Culture Should be a Pillar of Your Business Strategy

The culture you create sets the tone for building a high-performance company.

How do you inspire employees to create incredible products, services and experiences for your customers? It can be difficult for any number of reasons, and especially so if your team is remote.

It’s the business owner’s job—among other things—to make sure their employees feel they have and are working toward a common purpose, said Greg Besner, founder and CEO of CultureIQ, a platform that helps companies strengthen their culture. Besner was a keynote speaker at Entrepreneur’s recent E360 event in Long Beach, Calif.

"You can't have a high-performance, sustainable company without those pillars of your culture from the very beginning," Besner said.

Watch the video above to learn more about company culture and why is it crucial to your venture's success.

Edition: December 2016

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