My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Ready For Anything

Why Culture Should be a Pillar of Your Business Strategy

The culture you create sets the tone for building a high-performance company.
Entrepreneur Staff
1 min read

How do you inspire employees to create incredible products, services and experiences for your customers? It can be difficult for any number of reasons, and especially so if your team is remote.

It’s the business owner’s job—among other things—to make sure their employees feel they have and are working toward a common purpose, said Greg Besner, founder and CEO of CultureIQ, a platform that helps companies strengthen their culture. Besner was a keynote speaker at Entrepreneur’s recent E360 event in Long Beach, Calif.

"You can't have a high-performance, sustainable company without those pillars of your culture from the very beginning," Besner said.

Watch the video above to learn more about company culture and why is it crucial to your venture's success.

Interested in applying for the 2017 Entrepreneur 360™ List? Click Here.

More from Entrepreneur

Terry's digital marketing expertise can help you with campaign planning, execution and optimization and best practices for content marketing.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur