BuzzFeed's CEO on the Secret to Virality

Jonah Peretti, CEO and founder of BuzzFeed, discusses how ideas spread and the need for creativity and judgment in a data driven world.
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While working at The Huffington Post, Jonah Peretti learned to appreciate the importance of human connections. He then founded BuzzFeed, a global media platform focused on producing highly shareable content.

So what’s the secret to ‘going viral'? Is it a certain platform or type of content? Peretti’s perspective may surprise you.

Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School. Learn more at HBXDriven.com.