While working at The Huffington Post, Jonah Peretti learned to appreciate the importance of human connections. He then founded BuzzFeed, a global media platform focused on producing highly shareable content.
So what’s the secret to ‘going viral'? Is it a certain platform or type of content? Peretti’s perspective may surprise you.
Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School. Learn more at HBXDriven.com.