Success Stories

BuzzFeed's CEO on the Secret to Virality

Jonah Peretti, CEO and founder of BuzzFeed, discusses how ideas spread and the need for creativity and judgment in a data driven world.
1 min read
This story originally appeared on Harvard Business School

While working at The Huffington Post, Jonah Peretti learned to appreciate the importance of human connections. He then founded BuzzFeed, a global media platform focused on producing highly shareable content.

So what’s the secret to ‘going viral'? Is it a certain platform or type of content? Peretti’s perspective may surprise you.

Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School. Learn more at HBXDriven.com.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.