Success Stories

BuzzFeed's CEO on the Secret to Virality

Jonah Peretti, CEO and founder of BuzzFeed, discusses how ideas spread and the need for creativity and judgment in a data driven world.
1 min read
This story originally appeared on Harvard Business School

While working at The Huffington Post, Jonah Peretti learned to appreciate the importance of human connections. He then founded BuzzFeed, a global media platform focused on producing highly shareable content.

So what’s the secret to ‘going viral'? Is it a certain platform or type of content? Peretti’s perspective may surprise you.

Driven is presented in collaboration with HBX, the digital learning initiative from Harvard Business School. Learn more at HBXDriven.com.

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

How to Find Your True Calling as an Entrepreneur