In this video, Entrepreneur Network partner Alex Berman explains how useful cold calling is and an exact strategy you can use to do it well.
Berman and his team have found great success in cold calling. In fact, they've landed six meetings with six Fortune 500 companies just through cold calling.
To start, pick a Fortune 500 company that you want to cold call. Look at your past case studies to see who might be best suited for what you have to offer. Next, find the marketing director of that company -- this is simple and can be done through LinkedIn.
Research the company and come up with some innovative ideas. Most public companies publish goal sheets online. For example, if you search "Coca-Cola goals 2017," you'll see the company's blog posts and goals and can use this to help come up with ideas.
Now it's time to cold call! You probably won't get an answer the first few times, but keep trying. It takes an average of five times calling at different times during the day to get through, says Berman.
Once you get through, pitch your idea and ask the person about the company goals. Schedule a meeting with that person so you can get some face time.
To learn more, click play.
Watch more videos from Alex Berman on his YouTube channel here.
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