Atlantic Records Chairman & COO on Ensuring Long-Term Success in a Changing Industry

Music industry veteran Julie Greenwald shares her thoughts on corporate culture, brand management and talent retention.
This story originally appeared on Harvard Business School

Having the best talent in the world is crucial to success for a music label, but what keeps Atlantic Records at the top of its game is not only the talent it signs. Chairman & COO Julie Greenwald spent the formative years of her career digging in to each department at Def Jam Recordings. There, she learned the importance of understanding the cultural significance of the brand you represent.

When Greenwald moved to Atlantic Records, she was faced with the challenge of rebuilding a struggling brand in a rapidly changing industry. What was the key to navigating Atlantic back to the top? In addition to signing only the best talent, Greenwald encouraged a culture of openness and shared ownership among her employees.

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